If the shortened character count cuts off a description mid-sentence, start by using a business rule to create a custom attribute for the shorter description. Then, as time permits, you can go back and make adjustments. In this scenario, you would use a business rule to limit your character count and ensure your listings show up. Keep in mind that the solution doesn’t have to be perfect for all of your items, and you can go back and fine-tune them later.įor example, let’s say you have descriptions that exceed a particular marketplace’s character limit. This helpful tool can be used to take the data you have on hand and transform it into the data a marketplace needs.īusiness rules can be used to remove invalid characters and HTML, or to limit fields to each marketplace’s allowed number of characters. You can then work your way through your less popular items as you have time.īusiness rules can be a great way to map your inventory. When you do start to address errors at the individual SKU level, start with your top-selling items and get those listed first. Try to solve these first, then circle back to others that require looking at individual SKUs. For example, you might have some that can be solved by mapping a field on your template or including a default value.
When going through your errors, try to identify which ones are easy fixes and address those first.
Even something as seemingly harmless as a miscategorized listing can cause you to miss out on all kinds of product search results. If items are being displayed at the wrong price, you could be losing sales to competitors or missing out on additional revenue potential. Left unaddressed, they can lead to some fairly significant issues: If quantity updates aren’t going through, for example, you might oversell. You’ll want to prioritize these errors first. If your item is listed to the marketplace but has an error, this can mean the item isn’t having updates sent. While many sellers begin by reviewing the items in that first category, the most critical items to address are the ones that are listed. SKUs generally have two statuses in the error view: the Item or Sync status, and the Listing status on the marketplace. This sorting can help you determine which errors you should address first. This will tell you if you have hundreds of items with a given error - or just a handful. Here, you can choose from two different views: “By Product” or “Errors & Messages.” Choose the latter to see items grouped by error type. So instead, head up to the top of your screen. If you have thousands of errors, the sheer volume can be paralyzing. But this view can be a lot to take in all at once.
Marketplace errors generally live under Sell > Marketplace Name > Listings. Ready to get started? Let’s dive right in. We recommend the following eight-step process to prioritize errors and address them in a timely fashion, while keeping your company profitable. While no guide could possibly cover every possible error on all e-commerce marketplaces, today we’ll review some strategies you can use to make the process easier. However, our e-commerce experts are the first to admit…Īpproaching marketplace errors can be overwhelming at first, especially if you have a lot of them. Spending time on this one critical step can lead to significantly better results, and is one of the most effective ways to see a lift in sales. One of the biggest recommendations we have for ChannelAdvisor users is to find and fix marketplace listing errors.